My Work

Click to View My Resume

Certifications

Work Samples

View: Thought Leadership

I write & manage a blog called Stolen Ground Media, where I discuss everything from personal branding to broad match keywords.

View: Manual Bids Case Study

I explore in this case study the value of manual bidding in an automated world for a company to whom control was crucial.

View: Sample Work Email

I wrote out this department-wide email to discuss a new Google Ads update: Conversion Value Rules.

View: Skai Bidding Guide

I built this guide to define the steps in Skai (formerly Kenshoo) to use the automated bidding system, “Budget Navigator.”

Presentations

View: Google 3 Strikes Policy

I created & presented this PowerPoint slide to discuss the effects of July 2021’s Google Ads “strikes” system rollout. The audience included the entire Empower search team.