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Certifications
Work Samples
View: Thought Leadership
I write & manage a blog called Stolen Ground Media, where I discuss everything from personal branding to broad match keywords.
View: Manual Bids Case Study
I explore in this case study the value of manual bidding in an automated world for a company to whom control was crucial.
View: Sample Work Email
Department-wide email to discuss a new Google Ads update: Conversion Value Rules.
View: Skai Bidding Guide
Guide to define the steps in Skai (formerly Kenshoo) to use the automated bidding system, “Budget Navigator.”
View: Parent-Pulse
Built a custom email aggregation tool for busy parents to catch only important school & extracurricular communication.
View: Instant-Insider
Built a daily news aggregator tool to keep white collar pros up-to-date on industry and occupational trends.
Presentations
View: Google 3 Strikes Policy
I created & presented this PowerPoint slide to discuss the effects of July 2021’s Google Ads “strikes” system rollout. The audience included the entire Empower search team.
